DAIRY QUEEN SOCIAL
In an effort to support Canadian potato farmers during Covid-19, DQ partnered with McCain to give away free fries. So, as a way to create awareness around this sweet deal, while also communicating how fresh DQ fries are, we created a series of social posts that featured a Canadian potato turning into a delicious golden DQ fry.
[post copy] We’ll cut right to it. We’re giving our fans a FREE regular fry at DQ in support of Canadian Potato Farmers. Only on the DQ app. #FrenchFriesFeedFarmers #HappyTastesGood
ALWAYS ON SOCIAL
Feast your eyes on everything from Blizzard of the Month to Donation deals to tasty new menu items.
Each post is brought to life using a variety of bright colours and fun animations.
[post copy] You’ll go Turtle-y crazy for our TURTLES BLIZZARD of the Month at DQ. Packed with chocolate, caramel and crunchy pecans. #HappyTastesGood
[post copy] Bold, sweet and overall awesomesauce. Try the Honey BBQ Glazed Sauced & Tossed Chicken Strip Basket today. Available at your DQ location through delivery, takeout, or drive-thru. #HappyTastesGood
[post copy] Want to hear something sweet? The NEW Spring Treat Collection is here! Treat your taste buds to our new Mint & Raspberry Chip Shakes, and the fan favourite Butterscotch Dipped Cone. #HappyTastesGood
ALWAYS ON SOCIAL
Fans asked for it. And DQ delivered. We created simple static posts to announce a fan favourite coming back.
