KINDER BUENO SOCIAL
Challenged with making Bueno the snack of choice for millennials, we executed on an always on social strategy that focuses on brand awareness. For our target, this meant creating concepts that link relatable everyday experiences they look forward to, and the hazelnutty treat that is a Kinder Bueno.
View fullsize
![]()
View fullsize
![]()
View fullsize
![]()
View fullsize
![]()
View fullsize
![]()
Facing an awareness issue, Bueno's challenge was to educate their millennial target on what a Bueno bar is and the quality ingredients it's made of.
To address this, we created an interactive 3x0:5 second story carousel that allows our audience to tap through
and virtually unwrap to discover what's inside.
We also created a quality-focused story that hit harder at taste and ingredients.
